Synthetic data
All sessions

s-1036

Simulated shopper

Oct 30, 2026, 3:35 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 03sOpened comparisonOpened the comparisonChoice 96%
  3. 31m 25sImage 1 · Cairn LowViewed a product imageChoice 95%
  4. 41m 30sDelivery check · ZIP 34051Checked delivery date by ZIP→ the store shows Decision Helper hereChoice 87%
  5. 52m 04sExpanded specs · Cairn LowExpanded technical specsChoice 88%
  6. 62m 11sExpanded returns · Cairn LowExpanded returns policyChoice 72%
  7. 72m 18sOpened reviews · Cairn LowOpened reviewsChoice 61%
  8. 82m 32sReviews filtered: durabilityFiltered reviews by durabilityDurability 58%
  9. 93m 11sOpened comparisonOpened the comparisonChoice 96%
  10. 3m 29sLeft the store

Final guess

Choice96%
Fit
<1%
Suitability
<1%
Durability
3%
Value
<1%
Delivery
<1%
Choice
96%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.