Synthetic data
All sessions

s-1037

Simulated shopper

Oct 20, 2026, 7:41 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 14 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Merino 200Viewed a product pageFit 22%
  2. 222sAdded to cart · Merino 200Added to cartFit 22%
  3. 353sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 15sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 51m 23sOpened reviews · Merino 200Opened reviewsValue 96%
  6. 61m 49sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 72m 22sViewed Talus TrailViewed a product pageValue >99%
  8. 82m 31sBrowsed catalogBrowsed the catalogValue >99%
  9. 92m 56sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 04sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 42sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  12. 123m 50sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  13. 134m 03sImage 1 · Talus TrailViewed a product imageValue >99%
  14. 4m 32sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.