Synthetic data
All sessions

s-1041

Simulated shopper

Nov 1, 2026, 12:04 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 238sSize guide · Ridgeback 48LOpened the size guideFit 59%
  3. 31m 15sBrowsed catalogBrowsed the catalogFit 47%
  4. 41m 37sExpanded returns · Ridgeback 48LExpanded returns policyFit 68%
  5. 52m 01sViewed Squall 2.5LViewed a product pageFit 56%
  6. 62m 15sSize guide · Squall 2.5LRe-opened the size guide→ the store shows Fit Confidence hereFit 99%
  7. 72m 37sImage 1 · Squall 2.5LViewed a product imageFit 99%
  8. 82m 56sImage 2 · Squall 2.5LViewed a product imageFit 96%
  9. 93m 28sSize XXL · Squall 2.5LSelected a sizeFit 99%
  10. 104m 04sExpanded returns · Squall 2.5LExpanded returns policyFit >99%
  11. 114m 17sViewed Emberline 20°FViewed a product pageFit 99%
  12. 124m 38sOpened reviews · Emberline 20°FOpened reviewsFit >99%
  13. 5m 01sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.