Synthetic data
All sessions

s-1043

Simulated shopper

Nov 2, 2026, 5:36 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 21sCompare + Lumen 400Added a product to compareChoice 42%
  4. 41m 30sViewed Cairn MidViewed a product pageChoice 52%
  5. 51m 59sViewed Cairn LowViewed a product page · Switched to a similar productChoice 88%
  6. 62m 28sImage 1 · Cairn LowViewed a product imageChoice 89%
  7. 72m 34sOpened reviews · Cairn LowOpened reviews→ the store shows Decision Helper hereChoice 95%
  8. 82m 56sReviews filtered: valueFiltered reviews by valueChoice 51%
  9. 93m 09sExpanded specs · Cairn LowExpanded technical specsChoice 76%
  10. 103m 14sAdded to cart · Cairn LowAdded to cartChoice 76%
  11. 3m 37sLeft the store

Final guess

Choice76%
Fit
<1%
Suitability
2%
Durability
<1%
Value
20%
Delivery
<1%
Choice
76%
No clear doubt
1%
Why choicehow much likelier
  • Added a product to compare11.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.