Synthetic data
All sessions

s-1044

Simulated shopper

Oct 21, 2026, 1:43 PM UTC · desktop · paid social · Ridgeback 48L Pack · 18 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn LowViewed a product pageChoice 31%
  2. 243sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 349sSorted: price ascSorted by lowest priceValue 59%
  4. 456sAdded to cart · Cairn LowAdded to cartValue 59%
  5. 51m 16sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 91%
  6. 61m 26sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 71m 52sViewed Ridgeback 48LViewed a product pageValue >99%
  8. 82m 29sCompare + Ridgeback 48LAdded a product to compareValue >99%
  9. 92m 58sCompare + Ridgeback 38LAdded a product to compareValue 99%
  10. 103m 37sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 43sSorted: price ascSorted by lowest priceValue >99%
  12. 123m 48sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  13. 134m 06sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 25sBrowsed catalogBrowsed the catalogValue >99%
  15. 155m 03sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 12sViewed Squall ProViewed a product pageValue >99%
  17. 175m 43sOpened reviews · Squall ProOpened reviewsValue >99%
  18. 5m 50sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×31.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.