Synthetic data
All sessions

s-1046

Simulated shopper

Oct 26, 2026, 1:41 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 17 actions

abandonedcart $368

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 249sDelivery check · ZIP 84510Checked delivery date by ZIPDelivery 58%
  3. 31m 07sAdded to cart · Squall 2.5LAdded to cartDelivery 58%
  4. 41m 43sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 81%
  5. 52m 19sPromo field focusedClicked into the promo-code fieldValue 66%
  6. 62m 47sImage 1 · Squall 2.5LViewed a product imageValue 57%
  7. 73m 02sViewed cartViewed cart (saw shipping cost)Value 65%
  8. 83m 10sPromo field focusedClicked into the promo-code fieldValue 97%
  9. 93m 17sViewed Talus TrailViewed a product pageValue 97%
  10. 103m 51sAdded to cart · Talus TrailAdded to cartValue 97%
  11. 114m 26sViewed cartViewed cart (saw shipping cost)Value 97%
  12. 124m 35sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 135m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 155m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 166m 19sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 6m 44sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×540.8×
  • Viewed cart (saw shipping cost) ×54.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.