Synthetic data
All sessions

s-1047

Simulated shopper

Oct 20, 2026, 1:07 AM UTC · mobile · paid social · Ridgeback 38L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 259sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 31m 24sCompare + Ridgeback 38LAdded a product to compareChoice 79%
  4. 41m 41sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 52m 14sCompare + Ridgeback 38LAdded a product to compareChoice 99%
  6. 62m 50sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  7. 73m 29sImage 2 · Ridgeback 38LViewed a product imageChoice >99%
  8. 83m 46sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice >99%
  9. 94m 04sImage 3 · Ridgeback 48LViewed a product imageChoice >99%
  10. 104m 16sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 49sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 125m 00sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 135m 29sDelivery check · ZIP 40658Checked delivery date by ZIPChoice >99%
  14. 145m 42sViewed Driftwood 2PViewed a product pageChoice >99%
  15. 5m 48sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.