Synthetic data
All sessions

s-1048

Simulated shopper

Nov 1, 2026, 10:24 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 13 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 22sSize guide · Merino 200Opened the size guideFit 54%
  4. 41m 55sImage 1 · Merino 200Viewed a product imageFit 46%
  5. 52m 35sExpanded specs · Merino 200Expanded technical specsNo clear doubt 67%
  6. 62m 39sOpened reviews · Merino 200Opened reviewsFit 38%
  7. 73m 15sOpened reviews · Merino 200Opened reviewsFit 49%
  8. 83m 22sSorted: ratingRe-sorted the catalogFit 38%
  9. 93m 42sCompare + Merino 200Added a product to compare→ the store shows Built-For Answer hereSuitability 62%
  10. 103m 47sAdded to cart · Merino 200Added to cartSuitability 62%
  11. 114m 01sViewed cartViewed cart (saw shipping cost)Suitability 61%
  12. 124m 18sCheckout startedStarted checkoutSuitability 61%
  13. 4m 47sPurchased

Final guess

Suitability61%
Fit
22%
Suitability
61%
Durability
2%
Value
8%
Delivery
1%
Choice
2%
No clear doubt
3%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.