Synthetic data
All sessions

s-1049

Simulated shopper

Nov 2, 2026, 7:49 AM UTC · desktop · email · Lumen 400 Headlamp · 16 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 07sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 21sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 38%
  4. 41m 54sViewed Lumen 400Viewed a product pageNo clear doubt 48%
  5. 52m 08sOpened reviews · Lumen 400Opened reviewsSuitability 42%
  6. 62m 39sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 57sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  8. 83m 09sImage 1 · Lumen 400Viewed a product imageSuitability 99%
  9. 93m 45sExpanded returns · Lumen 400Expanded returns policySuitability 98%
  10. 103m 57sImage 2 · Lumen 400Viewed a product imageSuitability 97%
  11. 114m 33sOpened reviews · Lumen 400Opened reviewsSuitability 99%
  12. 124m 38sImage 3 · Lumen 400Viewed a product imageSuitability 99%
  13. 135m 05sAdded to cart · Lumen 400Added to cartSuitability 99%
  14. 145m 27sViewed cartViewed cart (saw shipping cost)Suitability 99%
  15. 155m 45sCheckout startedStarted checkoutSuitability 99%
  16. 6m 02sPurchased

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.