Synthetic data
All sessions

s-1050

Simulated shopper

Oct 23, 2026, 4:43 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 12 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 214sAdded to cart · Emberline 20°FAdded to cartSuitability 24%
  3. 345sCheckout startedStarted checkoutSuitability 24%
  4. 459sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  5. 51m 34sExpanded specs · Emberline 20°FExpanded technical specsSuitability 65%
  6. 61m 37sImage 2 · Emberline 20°FViewed a product imageSuitability 58%
  7. 72m 03sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  8. 82m 16sImage 3 · Emberline 20°FViewed a product imageNo clear doubt 71%
  9. 92m 33sOpened reviews · Emberline 20°FOpened reviewsSuitability 60%
  10. 103m 11sOpened reviews · Emberline 20°FOpened reviewsSuitability 85%
  11. 113m 19sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Built-For Answer hereSuitability 80%
  12. 3m 30sLeft the store

Final guess

Suitability80%
Fit
3%
Suitability
80%
Durability
3%
Value
<1%
Delivery
10%
Choice
<1%
No clear doubt
4%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.