Synthetic data
All sessions

s-1052

Simulated shopper

Oct 24, 2026, 5:35 PM UTC · desktop · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Talus TrailViewed a product pageChoice 23%
  2. 252sSearch “waterproof jacket”Searched for a use-case or specSuitability 81%
  3. 31m 24sOpened reviews · Talus TrailOpened reviewsSuitability 88%
  4. 41m 58sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 52m 19sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  6. 62m 44sSize guide · Talus TrailOpened the size guideSuitability >99%
  7. 72m 51sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 3m 11sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.