Synthetic data
All sessions

s-1053

Simulated shopper

Oct 23, 2026, 12:20 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 249sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 355sImage 1 · Kettle TiViewed a product imageNo clear doubt 74%
  4. 41m 26sExpanded specs · Kettle TiExpanded technical specsNo clear doubt 61%
  5. 52m 01sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 94%
  6. 62m 41sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  7. 73m 15sImage 2 · Kettle TiViewed a product imageSuitability >99%
  8. 83m 20sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  9. 93m 25sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  10. 103m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 48sExpanded materials · Kettle TiExpanded materialsSuitability >99%
  12. 124m 19sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  13. 134m 37sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  14. 144m 55sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 5m 05sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec ×317.5×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.