Synthetic data
All sessions

s-1054

Simulated shopper

Nov 2, 2026, 8:40 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 252sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 25sBrowsed catalogBrowsed the catalogNo clear doubt 61%
  4. 41m 32sSorted: price ascSorted by lowest priceNo clear doubt 64%
  5. 51m 49sOpened reviews · Cairn MidOpened reviewsNo clear doubt 40%
  6. 62m 02sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 92%
  7. 72m 24sExpanded returns · Cairn MidExpanded returns policyValue 69%
  8. 82m 34sSearch “deals”Searched for deals / priceValue 98%
  9. 93m 02sAdded to cart · Cairn MidAdded to cartValue 98%
  10. 103m 18sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 47sCheckout startedStarted checkoutValue >99%
  12. 3m 59sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.