Synthetic data
All sessions

s-1055

Simulated shopper

Oct 20, 2026, 3:24 AM UTC · desktop · search ads · Squall Pro 3L Shell · 15 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 333sDelivery check · ZIP 49008Checked delivery date by ZIPDelivery 81%
  4. 436sOpened reviews · Driftwood 2POpened reviewsDelivery 85%
  5. 539sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery >99%
  6. 648sViewed Squall ProViewed a product pageDelivery >99%
  7. 71m 26sAdded to cart · Squall ProAdded to cartDelivery >99%
  8. 81m 29sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  9. 92m 00sExpanded warranty · Squall ProExpanded warrantyDelivery >99%
  10. 102m 29sBrowsed catalogBrowsed the catalogDelivery >99%
  11. 112m 47sOpened reviews · Squall ProOpened reviewsDelivery >99%
  12. 123m 01sExpanded specs · Squall ProExpanded technical specsDelivery 99%
  13. 133m 25sBrowsed catalogBrowsed the catalogDelivery 99%
  14. 143m 31sDelivery check · ZIP 77193Checked delivery date by ZIPDelivery >99%
  15. 3m 42sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.