Synthetic data
All sessions

s-1057

Simulated shopper

Nov 2, 2026, 3:21 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 28sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 315sViewed Cairn LowViewed a product page · Switched to a similar productChoice 57%
  4. 452sImage 1 · Cairn LowViewed a product imageChoice 56%
  5. 51m 15sSize 9.5 · Cairn LowSelected a sizeNo clear doubt 42%
  6. 61m 50sSize 9 · Cairn LowChanged size selection→ the store shows Fit Confidence hereFit 97%
  7. 72m 30sOpened reviews · Cairn LowOpened reviewsFit 99%
  8. 82m 56sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 3m 17sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.