Synthetic data
All sessions

s-1058

Simulated shopper

Oct 27, 2026, 9:58 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 243sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  3. 31m 20sBrowsed catalogBrowsed the catalogNo clear doubt 69%
  4. 41m 59sSorted: price ascSorted by lowest priceNo clear doubt 73%
  5. 52m 30sOpened reviews · Kettle TiOpened reviewsNo clear doubt 50%
  6. 62m 36sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 90%
  7. 2m 47sLeft the store

Final guess

Value90%
Fit
<1%
Suitability
1%
Durability
1%
Value
90%
Delivery
1%
Choice
<1%
No clear doubt
8%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.