Synthetic data
All sessions

s-1059

Simulated shopper

Oct 31, 2026, 10:34 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Cairn MidViewed a product pageFit 27%
  2. 245sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 348sOpened reviews · Cairn MidOpened reviewsFit 46%
  4. 41m 14sReviews filtered: durabilityFiltered reviews by durabilityDurability 95%
  5. 51m 20sExpanded materials · Cairn MidExpanded materials→ the store shows Durability Proof hereDurability 99%
  6. 61m 26sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  7. 71m 54sViewed Lumen 400Viewed a product pageDurability >99%
  8. 82m 24sOpened reviews · Lumen 400Opened reviewsDurability >99%
  9. 92m 40sAdded to cart · Cairn MidAdded to cartDurability >99%
  10. 102m 52sViewed cartViewed cart (saw shipping cost)Durability >99%
  11. 113m 18sCheckout startedStarted checkoutDurability >99%
  12. 3m 43sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.