Synthetic data
All sessions

s-1061

Simulated shopper

Oct 26, 2026, 4:34 PM UTC · mobile · organic · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 241sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 16sExpanded materials · Ridgeback 48LExpanded materialsNo clear doubt 52%
  4. 41m 26sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 47%
  5. 51m 43sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 61%
  6. 62m 03sOpened reviews · Ridgeback 48LOpened reviews→ the store shows Built-For Answer hereSuitability 61%
  7. 72m 15sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeSuitability 40%
  8. 82m 38sExpanded returns · Ridgeback 48LExpanded returns policyFit 49%
  9. 93m 17sViewed Squall ProViewed a product pageNo clear doubt 51%
  10. 103m 37sSize M · Squall ProSelected a sizeFit 82%
  11. 113m 49sSorted: featuredRe-sorted the catalogFit 57%
  12. 4m 01sLeft the store

Final guess

Fit57%
Fit
57%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
42%
Why fithow much likelier
  • Selected a size ×212.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.