Synthetic data
All sessions

s-1064

Simulated shopper

Oct 23, 2026, 1:49 PM UTC · mobile · organic · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 236sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 04sImage 1 · Emberline 20°FViewed a product imageSuitability 44%
  4. 41m 10sImage 2 · Emberline 20°FViewed a product imageSuitability 45%
  5. 51m 41sViewed Kettle TiViewed a product pageNo clear doubt 38%
  6. 61m 54sImage 3 · Kettle TiViewed a product imageNo clear doubt 53%
  7. 72m 07sViewed Cairn MidViewed a product pageNo clear doubt 69%
  8. 2m 21sLeft the store

Final guess

No clear doubt69%
Fit
6%
Suitability
20%
Durability
2%
Value
<1%
Delivery
1%
Choice
2%
No clear doubt
69%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Viewed a product page ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.