Synthetic data
All sessions

s-1065

Simulated shopper

Oct 28, 2026, 7:50 AM UTC · desktop · email · Driftwood 2P Tent · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 235sExpanded materials · Driftwood 2PExpanded materialsDurability 44%
  3. 347sOpened reviews · Driftwood 2POpened reviewsDurability 60%
  4. 41m 10sOpened reviews · Driftwood 2POpened reviewsDurability 68%
  5. 51m 47sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 94%
  6. 62m 01sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  7. 72m 32sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  8. 82m 56sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  9. 3m 20sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.