Synthetic data
All sessions

s-1066

Simulated shopper

Nov 2, 2026, 3:50 PM UTC · desktop · email · Emberline 20°F Down Bag · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 06sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 28sSearch “sale”Searched for deals / priceValue 88%
  4. 42m 03sBrowsed catalogBrowsed the catalogValue 87%
  5. 52m 34sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 97%
  6. 62m 48sOpened reviews · Emberline 20°FOpened reviewsValue 98%
  7. 72m 57sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 83m 17sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 46sSorted: price ascSorted by lowest priceValue >99%
  10. 103m 53sBrowsed catalogBrowsed the catalogValue >99%
  11. 114m 02sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 07sSorted: price ascSorted by lowest priceValue >99%
  13. 134m 40sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  14. 144m 45sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 154m 57sBrowsed catalogBrowsed the catalogValue >99%
  16. 165m 30sBrowsed catalogBrowsed the catalogValue >99%
  17. 175m 41sSorted: price ascSorted by lowest priceValue >99%
  18. 6m 01sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×48.4×
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Browsed the catalog ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.