Synthetic data
All sessions

s-1067

Simulated shopper

Oct 24, 2026, 3:55 PM UTC · mobile · search ads · Ridgeback 48L Pack · 15 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 02sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 19sCompare + Ridgeback 38LAdded a product to compareChoice 70%
  4. 41m 26sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 93%
  5. 52m 04sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 99%
  6. 62m 27sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  7. 72m 44sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  8. 82m 48sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  9. 93m 03sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  10. 103m 10sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  11. 113m 15sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  12. 123m 24sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  13. 133m 52sViewed cartViewed cart (saw shipping cost)Choice >99%
  14. 144m 21sCheckout startedStarted checkoutChoice >99%
  15. 4m 31sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.