Synthetic data
All sessions

s-1069

Simulated shopper

Oct 24, 2026, 3:18 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 12 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 226sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 346sExpanded specs · Emberline 20°FExpanded technical specsSuitability 53%
  4. 41m 26sExpanded returns · Emberline 20°FExpanded returns policyNo clear doubt 50%
  5. 52m 03sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 67%
  6. 62m 06sOpened reviews · Emberline 20°FOpened reviewsSuitability 46%
  7. 72m 16sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 79%
  8. 82m 40sAdded to cart · Emberline 20°FAdded to cartDelivery 79%
  9. 93m 09sViewed cartViewed cart (saw shipping cost)Delivery 94%
  10. 103m 28sViewed cartViewed cart (saw shipping cost)Delivery 98%
  11. 113m 51sCheckout startedStarted checkoutDelivery 98%
  12. 4m 08sPurchased

Final guess

Delivery98%
Fit
<1%
Suitability
1%
Durability
<1%
Value
1%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.