Synthetic data
All sessions

s-1070

Simulated shopper

Oct 31, 2026, 1:18 PM UTC · desktop · organic · Ridgeback 48L Pack · 14 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn MidViewed a product pageFit 27%
  2. 252sExpanded warranty · Cairn MidExpanded warrantyDurability 57%
  3. 359sViewed Ridgeback 48LViewed a product pageDurability 45%
  4. 41m 25sExpanded returns · Ridgeback 48LExpanded returns policyDurability 50%
  5. 51m 43sOpened reviews · Ridgeback 48LOpened reviewsDurability 65%
  6. 62m 07sOpened reviews · Ridgeback 48LOpened reviewsDurability 79%
  7. 72m 35sExpanded returns · Ridgeback 48LExpanded returns policyDurability 76%
  8. 83m 09sExpanded materials · Ridgeback 48LExpanded materials→ the store shows Durability Proof hereDurability 96%
  9. 93m 14sOpened reviews · Ridgeback 48LOpened reviewsDurability 97%
  10. 103m 41sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 114m 07sAdded to cart · Ridgeback 48LAdded to cartDurability >99%
  12. 124m 21sViewed cartViewed cart (saw shipping cost)Durability >99%
  13. 134m 35sCheckout startedStarted checkoutDurability >99%
  14. 4m 44sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.