Synthetic data
All sessions

s-1071

Simulated shopper

Oct 27, 2026, 3:39 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 259sSize S · Squall 2.5LSelected a sizeFit 38%
  3. 31m 24sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 89%
  4. 41m 50sSearch “jacket”Searched the catalogChoice 83%
  5. 52m 00sSearch “which tent”Searched to compare optionsChoice >99%
  6. 62m 26sCompare + Squall 2.5LAdded a product to compareChoice >99%
  7. 72m 53sCompare + Squall ProAdded a product to compareChoice >99%
  8. 83m 14sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 19sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  10. 103m 36sOpened comparisonOpened the comparisonChoice >99%
  11. 114m 16sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  12. 124m 35sBrowsed catalogBrowsed the catalogChoice >99%
  13. 135m 15sCompare + Squall 2.5LAdded a product to compareChoice >99%
  14. 145m 25sCompare + Squall ProAdded a product to compareChoice >99%
  15. 5m 51sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×411.5×
  • Searched to compare options ×239.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.