Synthetic data
All sessions

s-1073

Simulated shopper

Nov 1, 2026, 3:36 PM UTC · desktop · search ads · Squall Pro 3L Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 07sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 24sViewed Squall ProViewed a product pageNo clear doubt 58%
  4. 41m 44sExpanded specs · Squall ProExpanded technical specsNo clear doubt 48%
  5. 51m 58sImage 1 · Squall ProViewed a product imageNo clear doubt 65%
  6. 62m 34sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 88%
  7. 73m 06sSearch “waterproof jacket”Searched for a use-case or specSuitability 99%
  8. 83m 13sImage 2 · Squall ProViewed a product imageSuitability 99%
  9. 93m 49sOpened reviews · Squall ProOpened reviewsSuitability >99%
  10. 104m 02sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 13sImage 3 · Squall ProViewed a product imageSuitability >99%
  12. 124m 52sViewed Talus TrailViewed a product pageSuitability >99%
  13. 5m 17sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.