Synthetic data
All sessions

s-1074

Simulated shopper

Oct 27, 2026, 12:48 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 6 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 02sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 06sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 31sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 84%
  5. 52m 03sExpanded shipping · Cairn MidExpanded shipping infoDelivery 99%
  6. 2m 07sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.