Synthetic data
All sessions

s-1076

Simulated shopper

Oct 20, 2026, 7:46 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 12 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 229sAdded to cart · Squall 2.5LAdded to cartChoice 27%
  3. 31m 03sViewed cartViewed cart (saw shipping cost)Value 59%
  4. 41m 23sExpanded warranty · Squall 2.5LExpanded warrantyDurability 45%
  5. 52m 02sViewed Lumen 400Viewed a product pageDurability 39%
  6. 62m 15sBrowsed catalogBrowsed the catalogNo clear doubt 29%
  7. 72m 24sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 69%
  8. 82m 56sViewed Cairn LowViewed a product pageValue 58%
  9. 93m 07sExpanded shipping · Cairn LowExpanded shipping infoNo clear doubt 50%
  10. 103m 26sImage 1 · Cairn LowViewed a product imageNo clear doubt 78%
  11. 114m 02sOpened reviews · Cairn LowOpened reviewsNo clear doubt 57%
  12. 4m 27sLeft the store

Final guess

No clear doubt57%
Fit
1%
Suitability
<1%
Durability
8%
Value
12%
Delivery
22%
Choice
<1%
No clear doubt
57%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.