Synthetic data
All sessions

s-1077

Simulated shopper

Oct 30, 2026, 5:13 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn LowViewed a product pageChoice 31%
  2. 248sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 20sViewed Ridgeback 38LViewed a product pageFit 23%
  4. 41m 38sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 76%
  5. 52m 07sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  6. 62m 24sCompare + Ridgeback 38LAdded a product to compareChoice 99%
  7. 72m 59sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  8. 83m 20sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 44sOpened comparisonOpened the comparisonChoice >99%
  10. 104m 13sViewed Cairn LowViewed a product page · Returned to a product viewed earlierChoice >99%
  11. 114m 42sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  12. 124m 51sOpened comparisonOpened the comparisonChoice >99%
  13. 135m 24sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 5m 45sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Viewed a product page ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.