Synthetic data
All sessions

s-1080

Simulated shopper

Oct 24, 2026, 10:27 PM UTC · mobile · search ads · Driftwood 2P Tent · 17 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 236sAdded to cart · Driftwood 2PAdded to cartDelivery 30%
  3. 345sViewed cartViewed cart (saw shipping cost)Delivery 50%
  4. 41m 06sDelivery check · ZIP 86462Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
  5. 51m 09sOpened reviews · Driftwood 2POpened reviewsDelivery 95%
  6. 61m 40sReviews filtered: valueFiltered reviews by valueDelivery 78%
  7. 72m 08sViewed cartViewed cart (saw shipping cost)Delivery 72%
  8. 82m 30sPromo field focusedClicked into the promo-code fieldValue 86%
  9. 92m 43sSearch “sale”Searched for deals / priceValue 99%
  10. 103m 13sDelivery check · ZIP 45685Checked delivery date by ZIPValue 76%
  11. 113m 46sBrowsed catalogBrowsed the catalogValue 82%
  12. 124m 08sSorted: price ascSorted by lowest priceValue 97%
  13. 134m 39sImage 1 · Driftwood 2PViewed a product imageValue 96%
  14. 144m 52sImage 2 · Driftwood 2PViewed a product imageValue 94%
  15. 155m 01sDelivery check · ZIP 50349Checked delivery date by ZIPDelivery 69%
  16. 165m 27sImage 3 · Driftwood 2PViewed a product imageDelivery 77%
  17. 5m 40sLeft the store

Final guess

Delivery77%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
23%
Delivery
77%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.