Synthetic data
All sessions

s-1081

Simulated shopper

Nov 2, 2026, 8:11 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 10 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 244sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 10sExpanded shipping · Cairn MidExpanded shipping infoDelivery 50%
  4. 41m 37sExpanded returns · Cairn MidExpanded returns policyDelivery 66%
  5. 51m 51sCompare + Cairn MidAdded a product to compareDelivery 48%
  6. 62m 10sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 91%
  7. 72m 48sSize guide · Cairn MidOpened the size guideChoice 82%
  8. 83m 22sImage 1 · Cairn MidViewed a product imageChoice 78%
  9. 93m 31sAdded to cart · Cairn MidAdded to cartChoice 78%
  10. 3m 56sLeft the store

Final guess

Choice78%
Fit
17%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
2%
Choice
78%
No clear doubt
2%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.