Synthetic data
All sessions

s-1083

Simulated shopper

Oct 28, 2026, 6:55 PM UTC · mobile · organic · Ridgeback 38L Pack · 15 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 240sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 350sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 37%
  4. 41m 29sViewed cartViewed cart (saw shipping cost)Value 23%
  5. 51m 50sOpened reviews · Ridgeback 38LOpened reviewsValue 24%
  6. 62m 30sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 86%
  7. 73m 09sCompare + Ridgeback 38LAdded a product to compareValue 92%
  8. 83m 23sCompare + Ridgeback 48LAdded a product to compareValue 85%
  9. 93m 27sViewed Ridgeback 48LViewed a product page · Switched to a similar productValue 55%
  10. 103m 49sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  11. 113m 53sBrowsed catalogBrowsed the catalogValue >99%
  12. 123m 57sSorted: price ascSorted by lowest priceValue >99%
  13. 134m 09sExpanded materials · Ridgeback 48LExpanded materialsValue >99%
  14. 144m 33sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  15. 4m 48sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.