Synthetic data
All sessions

s-1084

Simulated shopper

Oct 28, 2026, 2:44 AM UTC · desktop · organic · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 11sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 48sSearch “deals”Searched for deals / priceValue 83%
  5. 51m 56sViewed Ridgeback 48LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 83%
  6. 62m 16sExpanded warranty · Ridgeback 48LExpanded warrantyValue 64%
  7. 72m 56sOpened reviews · Ridgeback 48LOpened reviewsValue 80%
  8. 82m 59sReviews filtered: fitFiltered reviews by fitValue 80%
  9. 93m 18sSize guide · Ridgeback 48LOpened the size guideValue 51%
  10. 103m 25sAdded to cart · Ridgeback 48LAdded to cartValue 51%
  11. 113m 54sViewed cartViewed cart (saw shipping cost)Value 87%
  12. 124m 34sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  13. 135m 12sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  14. 145m 25sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 5m 29sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.