Synthetic data
All sessions

s-1087

Simulated shopper

Oct 25, 2026, 10:25 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 359sCompare + Cairn LowAdded a product to compareChoice 74%
  4. 41m 14sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  5. 51m 24sAdded to cart · Cairn LowAdded to cartChoice 94%
  6. 61m 45sViewed cartViewed cart (saw shipping cost)Choice 69%
  7. 72m 18sPromo field focusedClicked into the promo-code fieldValue 94%
  8. 82m 31sImage 1 · Cairn LowViewed a product imageValue 89%
  9. 92m 49sViewed Talus TrailViewed a product page · Switched to a similar productValue 60%
  10. 103m 14sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 95%
  11. 113m 38sViewed cartViewed cart (saw shipping cost)Choice 73%
  12. 124m 09sCompare + Cairn LowAdded a product to compareChoice 92%
  13. 134m 34sCompare + Cairn MidAdded a product to compareChoice 98%
  14. 145m 09sSize guide · Cairn LowOpened the size guideChoice 99%
  15. 155m 20sViewed cartViewed cart (saw shipping cost)Choice 90%
  16. 165m 46sCheckout startedStarted checkoutChoice 90%
  17. 6m 16sPurchased

Final guess

Choice90%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
10%
Delivery
<1%
Choice
90%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.