Synthetic data
All sessions

s-1088

Simulated shopper

Oct 31, 2026, 9:07 PM UTC · mobile · organic · Kettle Ti Stove Kit · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 245sExpanded specs · Kettle TiExpanded technical specsSuitability 62%
  3. 31m 18sExpanded shipping · Kettle TiExpanded shipping infoDelivery 37%
  4. 41m 22sViewed Cairn MidViewed a product pageNo clear doubt 44%
  5. 52m 02sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 77%
  6. 62m 29sSize 9.5 · Cairn MidSelected a sizeDelivery 66%
  7. 72m 41sSearch “merino”Searched the catalogNo clear doubt 50%
  8. 2m 49sLeft the store

Final guess

No clear doubt50%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
48%
Choice
<1%
No clear doubt
50%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.