Synthetic data
All sessions

s-1089

Simulated shopper

Oct 28, 2026, 3:40 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 12 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn LowViewed a product pageChoice 31%
  2. 254sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 22sSize 9.5 · Cairn LowSelected a sizeFit 83%
  4. 41m 57sOpened reviews · Cairn LowOpened reviewsFit 88%
  5. 52m 13sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 62m 27sViewed Talus TrailViewed a product page · Switched to a similar productFit 98%
  7. 72m 46sAdded to cart · Talus TrailAdded to cartFit 98%
  8. 83m 13sViewed cartViewed cart (saw shipping cost)Fit 97%
  9. 93m 35sRemoved from cart · Talus TrailRemoved from cartValue 66%
  10. 103m 44sAdded to cart · Talus TrailAdded to cartValue 66%
  11. 114m 22sViewed cartViewed cart (saw shipping cost)Value 92%
  12. 4m 32sLeft the store

Final guess

Value92%
Fit
7%
Suitability
<1%
Durability
<1%
Value
92%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.