Synthetic data
All sessions

s-1091

Simulated shopper

Oct 30, 2026, 6:08 AM UTC · mobile · search ads · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 11sDelivery check · ZIP 88882Checked delivery date by ZIPDelivery 63%
  4. 41m 17sExpanded materials · Lumen 400Expanded materialsNo clear doubt 52%
  5. 51m 39sAdded to cart · Lumen 400Added to cartNo clear doubt 52%
  6. 62m 12sCheckout startedStarted checkoutNo clear doubt 52%
  7. 72m 32sDelivery check · ZIP 91598Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 86%
  8. 82m 43sImage 1 · Lumen 400Viewed a product imageDelivery 67%
  9. 93m 22sBrowsed catalogBrowsed the catalogDelivery 50%
  10. 103m 53sDelivery check · ZIP 84857Checked delivery date by ZIPDelivery 91%
  11. 4m 02sLeft the store

Final guess

Delivery91%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
91%
Choice
<1%
No clear doubt
9%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.