Synthetic data
All sessions

s-1092

Simulated shopper

Oct 26, 2026, 5:56 PM UTC · mobile · email · Emberline 20°F Down Bag · 11 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 35%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 359sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 37sSorted: price ascSorted by lowest priceValue 54%
  5. 52m 00sAdded to cart · Emberline 20°FAdded to cartValue 54%
  6. 62m 04sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 91%
  7. 72m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 83m 15sViewed Ridgeback 48LViewed a product pageValue >99%
  9. 93m 35sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 51sCheckout startedStarted checkoutValue >99%
  11. 4m 21sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.