Synthetic data
All sessions

s-1093

Simulated shopper

Oct 31, 2026, 11:19 PM UTC · mobile · search ads · Lumen 400 Headlamp · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 251sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 31m 20sSearch “jacket”Searched the catalogNo clear doubt 81%
  4. 41m 30sImage 2 · Lumen 400Viewed a product imageNo clear doubt 91%
  5. 52m 10sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 85%
  6. 2m 36sLeft the store

Final guess

No clear doubt85%
Fit
<1%
Suitability
13%
Durability
<1%
Value
<1%
Delivery
1%
Choice
1%
No clear doubt
85%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Searched the catalog2.9×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.