Synthetic data
All sessions

s-1096

Simulated shopper

Nov 1, 2026, 1:10 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 347sSize guide · Squall 2.5LOpened the size guideNo clear doubt 47%
  4. 41m 08sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  5. 51m 44sBrowsed catalogBrowsed the catalogNo clear doubt 81%
  6. 62m 11sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 60%
  7. 72m 19sViewed Cairn MidViewed a product pageNo clear doubt 74%
  8. 2m 44sLeft the store

Final guess

No clear doubt74%
Fit
8%
Suitability
3%
Durability
1%
Value
11%
Delivery
1%
Choice
2%
No clear doubt
74%
Why no clear doubthow much likelier
  • Browsed the catalog ×32.3×
  • Viewed a product page ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.