Synthetic data
All sessions

s-1097

Simulated shopper

Oct 23, 2026, 5:53 AM UTC · mobile · organic · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 237sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 11sImage 1 · Ridgeback 48LViewed a product imageChoice 81%
  4. 41m 19sImage 2 · Ridgeback 48LViewed a product imageChoice 69%
  5. 51m 42sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice 99%
  6. 62m 12sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 20sImage 3 · Ridgeback 38LViewed a product imageChoice >99%
  8. 82m 38sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  9. 93m 11sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  10. 103m 22sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 40sImage 4 · Ridgeback 48LViewed a product imageChoice >99%
  12. 123m 46sOpened comparisonOpened the comparisonChoice >99%
  13. 134m 00sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  14. 144m 23sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  15. 4m 31sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.