Synthetic data
All sessions

s-1099

Simulated shopper

Oct 26, 2026, 11:31 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 247sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 350sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 02sReviews filtered: valueFiltered reviews by valueValue 65%
  5. 51m 18sAdded to cart · Merino 200Added to cartValue 65%
  6. 61m 44sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 89%
  7. 71m 51sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 12sAdded to cart · Merino 200Added to cartValue >99%
  10. 102m 23sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 112m 50sRemoved from cart · Merino 200Removed from cartValue >99%
  12. 3m 04sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.