Synthetic data
All sessions

s-1102

Simulated shopper

Oct 30, 2026, 10:09 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 16 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 351sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 24sReviews filtered: valueFiltered reviews by valueValue 84%
  5. 51m 47sBrowsed catalogBrowsed the catalogValue 87%
  6. 61m 57sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 98%
  7. 72m 31sAdded to cart · Emberline 20°FAdded to cartValue 98%
  8. 82m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 56sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  10. 103m 21sCompare + Emberline 20°FAdded a product to compareValue >99%
  11. 113m 24sAdded to cart · Emberline 20°FAdded to cartValue >99%
  12. 123m 29sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 04sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 144m 23sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  15. 154m 29sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 4m 38sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.