Synthetic data
All sessions

s-1103

Simulated shopper

Oct 31, 2026, 8:21 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 10 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 242sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 20sImage 1 · Cairn LowViewed a product imageNo clear doubt 62%
  4. 41m 45sOpened reviews · Cairn LowOpened reviewsNo clear doubt 38%
  5. 52m 21sImage 2 · Cairn LowViewed a product imageNo clear doubt 56%
  6. 62m 59sExpanded materials · Cairn LowExpanded materialsNo clear doubt 54%
  7. 73m 13sAdded to cart · Cairn LowAdded to cartNo clear doubt 54%
  8. 83m 27sViewed cartViewed cart (saw shipping cost)Durability 34%
  9. 93m 42sCheckout startedStarted checkoutDurability 34%
  10. 4m 09sPurchased

Final guess

Durability34%
Fit
12%
Suitability
19%
Durability
34%
Value
1%
Delivery
3%
Choice
1%
No clear doubt
30%
Why durabilityhow much likelier
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.