Synthetic data
All sessions

s-1104

Simulated shopper

Oct 26, 2026, 5:06 PM UTC · desktop · organic · Talus Trail Runner · 10 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 349sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 12sReviews filtered: deliveryFiltered reviews by shippingDelivery 74%
  5. 51m 29sAdded to cart · Talus TrailAdded to cartDelivery 74%
  6. 61m 49sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 86%
  7. 72m 26sSearch “wide fit hiking shoes”Searched for sizing / fitDelivery 63%
  8. 82m 40sExpanded shipping · Talus TrailExpanded shipping infoDelivery 96%
  9. 93m 00sSize guide · Talus TrailOpened the size guideDelivery 84%
  10. 3m 28sLeft the store

Final guess

Delivery84%
Fit
13%
Suitability
<1%
Durability
3%
Value
<1%
Delivery
84%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.