Synthetic data
All sessions

s-1105

Simulated shopper

Oct 31, 2026, 5:44 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 13 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Talus TrailViewed a product pageChoice 23%
  2. 252sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  3. 31m 25sImage 1 · Cairn LowViewed a product imageChoice 76%
  4. 41m 37sAdded to cart · Cairn LowAdded to cartChoice 76%
  5. 51m 53sViewed cartViewed cart (saw shipping cost)→ the store shows Decision Helper hereChoice 64%
  6. 62m 01sPromo field focusedClicked into the promo-code fieldValue 92%
  7. 72m 16sAdded to cart · Cairn LowAdded to cartValue 92%
  8. 82m 49sViewed cartViewed cart (saw shipping cost)Value 98%
  9. 93m 05sRemoved from cart · Cairn LowRemoved from cartValue >99%
  10. 103m 24sAdded to cart · Cairn LowAdded to cartValue >99%
  11. 113m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 49sCheckout startedStarted checkoutValue >99%
  13. 4m 04sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.