All sessions
s-1108
Simulated shopperOct 30, 2026, 6:53 AM UTC · mobile · organic · Emberline 20°F Down Bag · 13 actions
purchasedcart $279
How Qualm's guess changed
With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 18sViewed Emberline 20°FViewed a product pageSuitability 24%
- 232sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
- 31m 01sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
- 41m 24sExpanded materials · Emberline 20°FExpanded materials→ the store shows Durability Proof hereDurability 98%
- 51m 39sBrowsed catalogBrowsed the catalogDurability 98%
- 62m 08sOpened reviews · Emberline 20°FOpened reviewsDurability 98%
- 72m 18sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
- 82m 55sExpanded warranty · Emberline 20°FExpanded warrantyDurability >99%
- 93m 25sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
- 103m 35sAdded to cart · Emberline 20°FAdded to cartDurability >99%
- 113m 48sViewed cartViewed cart (saw shipping cost)Durability >99%
- 124m 16sCheckout startedStarted checkoutDurability >99%
- 4m 22sPurchased
Final guess
Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
- Filtered reviews by durability ×295.7×
- Expanded warranty15.6×
- Expanded materials6.6×
- Opened reviews ×31.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.