Synthetic data
All sessions

s-1111

Simulated shopper

Oct 31, 2026, 3:55 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 04sDelivery check · ZIP 54439Checked delivery date by ZIPDelivery 62%
  4. 41m 26sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 93%
  5. 51m 47sDelivery check · ZIP 75786Checked delivery date by ZIPDelivery 99%
  6. 61m 57sAdded to cart · Cairn MidAdded to cartDelivery 99%
  7. 72m 36sCheckout startedStarted checkoutDelivery 99%
  8. 82m 52sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  9. 93m 13sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 103m 29sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 3m 35sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.