Synthetic data
All sessions

s-1112

Simulated shopper

Nov 2, 2026, 9:31 AM UTC · mobile · organic · Ridgeback 48L Pack · 14 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 34%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn LowViewed a product pageChoice 31%
  2. 219sExpanded shipping · Cairn LowExpanded shipping infoDelivery 50%
  3. 349sViewed Ridgeback 48LViewed a product pageDelivery 41%
  4. 41m 24sDelivery check · ZIP 28218Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 91%
  5. 51m 37sDelivery check · ZIP 79993Checked delivery date by ZIPDelivery 99%
  6. 61m 43sDelivery check · ZIP 25880Checked delivery date by ZIPDelivery >99%
  7. 71m 50sBrowsed catalogBrowsed the catalogDelivery >99%
  8. 82m 05sAdded to cart · Ridgeback 48LAdded to cartDelivery >99%
  9. 92m 28sImage 1 · Ridgeback 48LViewed a product imageDelivery >99%
  10. 103m 06sDelivery check · ZIP 68806Checked delivery date by ZIPDelivery >99%
  11. 113m 41sDelivery check · ZIP 77661Checked delivery date by ZIPDelivery >99%
  12. 123m 45sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 133m 58sCheckout startedStarted checkoutDelivery >99%
  14. 4m 24sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×521.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.