Synthetic data
All sessions

s-1113

Simulated shopper

Oct 22, 2026, 2:04 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn MidViewed a product pageFit 27%
  2. 247sOpened comparisonOpened the comparisonChoice 93%
  3. 357sOpened reviews · Cairn MidOpened reviewsChoice 83%
  4. 41m 36sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  5. 51m 48sCompare + Talus TrailAdded a product to compareChoice >99%
  6. 62m 08sViewed Talus TrailViewed a product pageChoice >99%
  7. 72m 41sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 10sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 45sOpened reviews · Cairn MidOpened reviewsChoice >99%
  10. 104m 18sViewed Talus TrailViewed a product page · Returned to a product viewed earlierChoice >99%
  11. 114m 46sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 5m 01sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.